HomeReach Launches Free Tool to Simplify Affordable Housing Search in Essex County

WEST ORANGE, N.J. - Rezul -- WEST ORANGE, N.J. — HomeReach, a free online affordable-housing eligibility platform, has launched to help Essex County residents more easily identify housing opportunities that may fit their household needs.

Affordable-housing information can often be spread across municipal websites, individual developments, government documents, and separate application portals. Eligibility requirements may also vary based on income, household size, location, and property.

HomeReach was created to make that initial search easier.

Through a seven-step online process, users enter information about their household and receive housing opportunities that may match their circumstances. The platform is free to use and designed to make the early stages of the affordable-housing search more accessible and understandable.

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"Families should not have to navigate dozens of different pages just to understand which housing opportunities may apply to them," said Oliver Golub, founder and developer of HomeReach. "HomeReach is meant to make that first step simpler."

The project began after Golub researched the work of his late grandmother, Susan Borg, who served for 24 years as West Orange Township's Director of Planning and Development. Her career included extensive work surrounding planning, development, and housing within the community.

That research led Golub to explore New Jersey's affordable-housing system himself. He found that opportunities existed, but locating them and understanding basic eligibility requirements could be difficult for residents unfamiliar with the process.

Golub then developed HomeReach as a centralized tool initially focused on Essex County.

Rather than replacing official housing applications or determining final eligibility, HomeReach serves as a starting point. Users can identify potentially relevant opportunities and then access the appropriate information needed to continue the application process.

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The platform is free to use and designed to limit unnecessary barriers during the initial housing search. HomeReach aims to bring information that would otherwise require navigating multiple sources into a more streamlined process.

HomeReach plans to continue expanding its database of housing opportunities while connecting with municipalities, housing organizations, and community groups throughout Essex County. The broader goal is to make existing affordable-housing opportunities easier for residents to discover and understand.

About HomeReach

HomeReach is a free digital platform designed to make affordable-housing opportunities easier to find and understand. Through a seven-step eligibility tool, HomeReach helps Essex County residents identify housing opportunities that may correspond with their household circumstances.

Learn more and access the platform at https://homereach.site.