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Practical Neurology® Gains in Readership, Unveils New Departments and Editorial Board Additions for 2017

Increased cover to cover readership signals greater reader loyalty for the Bryn Mawr Communications III publication.

WAYNE, Pa. - Dec. 21, 2016 - Rezul -- Bryn Mawr Communications III, LLC has announced that its print publication Practical Neurology® continues to expand upon its role as a leading and valued resource for neurologists and neurology professionals with sustained readership growth. According to Kantar Media's December 2016 Medical/Surgical Readership Study1, Practical Neurology® made gains in several key categories, including average issue readers, high readers, and page exposures, which increased by 3%, 5%, and 6%, respectively, over the course of one year. In addition, cover-to-cover readership of Practical Neurology® more than tripled from 2015 to 2016, rising from 4% to 13%, while those who read/looked at its content increased from 46% to 53% during that same time. Additionally, 52% of Practical Neurology®'s total readership have engaged with its content from its last four editions, an increase of 20 percentage points in just one year.

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"Practical Neurology®'s steady rise in readership is a direct reflection of our dedication to providing high-quality content and insightful coverage of notable clinical trends and innovations in the field today," said David Cox, President of Bryn Mawr Communications III. "As the Practical Neurology® brand continues to expand across both print and digital platforms, we expect that more neurologists and neurology professionals will come to rely on our timely and relevant coverage."

Re-enforcing its commitment to serve neurologists and the neurology clinical community with fresh perspective and dynamic content, Practical Neurology® has appointed several new members of its editorial advisory board to begin in 2017. Additionally, Practical Neurology® will also be launching several brand-new departments covering a range of topics, including telemedicine and multiple sclerosis. "Our editorial board represents the backbone of our operation, which is why we are excited to welcome several leaders in the field," said Steve Farrell, publisher of Practical Neurology®. "We look forward to offering new insights and fresh angles on various disease states and hot topics in the specialty next year and beyond."

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About Practical Neurology®

Celebrating 15 years in publication, Practical Neurology® magazine provides coverage of medical care, research advancements, and practice management for clinicians in the field. With straightforward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of neurology practices.

About Bryn Mawr Communications

Since our inception in 2001, Bryn Mawr Communications has been committed to providing the most up-to-date information and education to the medical community. Through publications, websites, online videos, e-mail newsletters and educational symposia, we inform medical professionals in 4 specialties: vision, cardio- and endovascular intervention, dermatology & aesthetics, and neurology.


1. Kantar Media December 2016 Medical/Surgical Readership Study. Copyright 2016, Kantar Media

Ted Pigeon, Editor-in-Chief

Source: Bryn Mawr Communications III, LLC

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