New Service Helps Prime Buyers See The Potential In 'Project Homes'

Rezul News/10420786
Janine Stone & Co. Launches Unmodernised Property Portal & Appraisal Service

LONDON - May 22, 2019 - Rezul -- Janine Stone & Co., one of the UK's most exclusive high-end residential design practices, announced today the beta-launch of a "Buy and refurbish" portal on their website. The portal exclusively lists; unmodernised residential properties that have been appraised by Janine Stone & Co. architects and interior designers.

The raison d'être behind the complimentary appraisals is to give buyers who may be uncertain about taking on a 'project home', the confidence and inspiration needed to make the buying decision. Janine Stone's 30 years' experience delivering high-end residential interior design and modernisation projects will act as an authoritative and independent voice, which agents may want to utilise in their sales arsenal for these often tired and unloved homes.

Gideon Stone, Managing Director of Janine Stone & Co., says "Providing potential purchasers with more detailed development inspiration can help agents to speed up the times to transaction for unmodernised properties – which often require greater imagination to envisage their true potential."

An additional feature of this service is a listing on Janine Stone's buy and refurbish portal. The portal itself will generate further targeted exposure for significant "project properties" among high-net-worth clientele, visiting the Janine Stone & Co. website.

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Gideon Stone, Managing Director of Janine Stone & Co., says "Each week our website is visited by thousands with special interests in architecture, luxury living and design inspiration. Our research suggests that some of these are actively looking to find a suitable property to purchase. By vetting and appraising the development potential of all the properties listed on our website, we give estate agents another tool in their sales arsenal and hope to inspire buyers to commission Janine Stone & Co. to manage their project."

In order for a property to be listed on the portal, it must meet specific criteria:

In Prime Central London – an unmodernised residential property valued at £5m+
Outside Prime London – an unmodernised residential property  valued at £3m+

The launch of the portal comes at a time when interest among prime buyers in "project properties" is growing. This trend has been driven by demand uncertainty in the prime London market. For those who don't want to overpay for their dream property, the potential to buy and refurbish a project home in a prestigious neighbourhood, at a reduced price point is an attractive offer.

Estate agents that would like to submit a suitable unmodernised property to be appraised and listed by Janine Stone & Co. should first contact:

Bradley Fitchew
Janine Stone & Co., PR & Marketing Department

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London – Cheshire – New York


The beta-portal can be accessed via
An example "buy and refurbish" listing currently on the market and appraised by Janine Stone & Co. is this triplex apartment in Mayfair:

J A N I N E   S T O N E   &   C O .   F A C T   F I L E

Janine Stone designs, builds, renovates and furnishes exquisite private residences around the world for the most discerning clients.

Established in 1987, the privately owned firm is a multi-disciplinary practice that comprises professionals drawn from Architecture, Interior Design, Build & Construction Management.

Janine Stone has unrivaled experience and extensive networks across the sector giving unique access to many aspects of the property industry.

The company undertakes projects across the globe, from the restoration of houses of historic interest and listed heritage properties to the creation of contemporary homes embracing the latest innovations in design and technology.

The firm provides solutions, which represent the very best value for clients and are delivered within a confidential framework.

Bradley Fitchew, PR & Marketing Department

Source: Janine Stone & Co.
Filed Under: Real Estate

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