Protecting Colorado Proud: Governor Polis Signs New Law to Ensure Produce Labeled Colorado Proud Is Really Grown in Colorado

DENVER ~ In a move to protect the integrity of Colorado's agricultural products, Governor Jared Polis signed HB26-1031 into law today. The bill, sponsored by Representatives Matt Soper and Mathew Martinez, as well as Senators Dylan Roberts and Marc Catlin, aims to ensure that products labeled as "Colorado Proud" are truly grown, raised, or made in Colorado.

During the signing ceremony, Governor Polis emphasized the importance of Colorado's agricultural industry and its impact on the state's identity. He thanked the bill's sponsors for their efforts in preserving what it means to be "Colorado Proud" and keeping the state's food communities connected to their roots.

Representative Matt Soper also spoke about the significance of this new law in protecting Coloradans from being misled by out-of-state produce falsely labeled as "grown in Colorado." He stressed that it is crucial for consumers to know they are purchasing genuine Colorado products and not imitations.

Senator Marc Catlin echoed this sentiment, stating that false labeling not only hurts the state's brand but also takes business away from hardworking Colorado farmers. He emphasized that this is simply not fair and applauded the bipartisan effort behind this new law.

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Senator Dylan Roberts highlighted some of Colorado's most famous agricultural products such as Palisade peaches, Pueblo green chiles, and San Luis Valley potatoes. He noted that consumers want to support local farmers and should be able to trust the "Colorado Proud" label when making their purchases.

Representative Matthew Martinez also spoke about the challenges facing Colorado farmers, including tariffs and imported goods. He stressed that this new law will hold those who falsely label their produce accountable for driving business away from local farmers. Martinez urged consumers to look for the "Colorado Proud" label when shopping this summer to support both local farmers and their communities.

Robert Sakata Senior Advisor to the Commissioner expressed his pride in being a Colorado farmer and encouraged consumers to look for the "Colorado Proud" label when purchasing agricultural products. He emphasized that by doing so, they are not only supporting local farmers but also the communities in which they live.

The Colorado Proud program serves as a hub for Colorado-grown, raised, and made products and provides a valuable resource for producers to connect with other producers and consumers. The iconic "Colorado Proud" logo helps consumers easily identify which products come from local farmers, ranchers, and ag producers.

With the signing of HB26-1031, Colorado is taking a significant step towards protecting its agricultural industry and ensuring that consumers can trust the products labeled as "Colorado Proud." This new law will not only benefit local farmers but also strengthen the state's identity as a producer of high-quality agricultural goods.

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