New Polling Signals Florida Hispanic Voters' Clear Priorities for 2028

MIAMI - Rezul -- Barbara Casanova, founder of HispanicsVote.org and Florida Chair and National Secretary of the Republican National Hispanic Assembly, today highlighted findings from a new statewide poll of Hispanic-American registered voters that reveal deep economic anxiety alongside a strong, practical consensus on immigration and early indications of what this electorate wants in national leadership for 2028.

The survey of 855 Florida Hispanic registered voters, conducted by Pollster David Wolfson October 14–18 in partnership with HispanicsVote.org, shows 62% say their families are worse off than a year ago, with only 1.8% reporting they are better off. A majority (54%) say Florida is on the wrong track. These economic pressures cut across party lines even as partisan optimism diverges sharply on the direction of the state and country.

On immigration, the poll identifies clear common ground. An overwhelming 97% support a pathway to citizenship for long-term residents who pay taxes and have no serious criminal record. Ninety-one percent support prioritizing deportation only for those with felony convictions. More border security and enforcement draws majority support statewide (53%), rising to 68% among Hispanic Republicans. Broader measures—such as deporting long-term residents with no criminal record, appearance- or language-based stops, or further restrictions on birthright citizenship—receive significantly lower support.

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"Florida's Hispanic voters are telling us exactly what they need from leaders in 2028," Casanova said. "They are feeling real economic pain, and they want results—not slogans. On Immigration, regardless of party, they all agree on one point: our immigration system is flawed and needs immediate attention. They support securing the border and removing criminals, while also recognizing that long-term residents who work, pay taxes, and play by the rules should have a path to legal status. That is not a soft policy. That is practical, pro-family, pro-work conservatism that matches how our community actually lives. We need to have a clear path for the future, and voters are tired of listening to officials playing the blame game."

Looking toward 2028, the poll shows Marco Rubio as the clear frontrunner in a Republican primary among Florida Hispanic Republicans (57%), well ahead of Ron DeSantis (25%) and J.D. Vance (10%). Favorability ratings remain polarized for most national figures, though the data underscores that candidates who combine economic focus with credible immigration solutions are positioned to connect with this electorate.

Casanova noted that Hispanic voters in Florida—whose origins include substantial Cuban, Puerto Rican, and other Latin American communities—consistently prioritize results on cost of living, opportunity, and orderly immigration over culture-war framing. "Our community has always valued hard work, family, and the chance to build something lasting. These ideals are at the very root of the American Dream. Leaders who speak to those values with concrete plans for the economy and a balanced, enforceable immigration approach will find a receptive audience and a loyal voter base for years to come. Those who ignore the economic squeeze or treat immigration as an all-or-nothing political weapon will not."

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Please click here (https://drive.google.com/drive/folders/15TPJEwP8E5wEX2DBKmSGdXSH318DvKg_?usp=sharing) to access the polling memo, survey results, and crosstabs. Barbara Casanova is available for interviews on this poll. If interested, please contact ted@veerrightstrategies.com or press@HispanicsVote.org