Greater Tyler Association of REALTORS® Boosts Login Security and Member Access with Solid Earth

DENVER - Rezul -- The Greater Tyler Association of REALTORS® (GTAR) has officially launched a new single-sign-on (SSO) dashboard, known as the GTAR Hub, powered by Solid Earth. This new platform gives members a faster, easier, and more secure way to access the tools they rely on every day.

Built with REALTORS® in mind, the dashboard brings together MLS platforms, member resources, and business applications into one secure login. By eliminating multiple passwords and introducing Solid Earth's passkey-enabled technology, GTAR is raising the standard for digital safety and ease of use.

"The GTAR Hub represents a transformative step forward for our Association and MLS," said Cody Jones, CEO of the Greater Tyler Association of REALTORS®. "With Solid Earth's platform, we've created a modern, centralized gateway that streamlines access to the tools and services our members use every day. It brings greater convenience, reduces friction, and positions us for long-term regional scalability. More than just a technology upgrade, it's a foundation for how we serve our members better, now and into the future."

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Solid Earth's identity management solution reduces password-related risks and simplifies access to critical tools. GTAR members can now log in using secure options like Face ID or Touch ID, with no password to remember or reset.

"Our mission is to create one record per human across the real estate ecosystem, so every login is simple, secure, and smart," said Rebecca Pearson, VP of Marketing at Solid Earth. "This launch with GTAR brings that vision closer, helping agents focus on their clients while keeping important Association updates front and center."

About Greater Tyler Association of REALTORS®

The Greater Tyler Association of REALTORS® (GTAR) serves more than 2,300 REALTORS® and MLS subscribers across East Texas, providing advocacy, education, technology, and professional development to real estate professionals and the communities they serve. GTAR is the largest REALTOR® association and MLS in the East Texas region, representing members in Smith County and six surrounding counties. With a commitment to innovation and service, GTAR works to elevate industry standards, support private property rights, and empower members through forward-thinking leadership and partnerships.

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About Solid Earth

Solid Earth, a Tribus Group company, is a trusted leader in MLS and Association technology, serving the real estate industry for over 25 years. With a legacy in web-based MLS platforms and a proven record of powering over 350,000 agent accounts, Solid Earth delivers innovative solutions that simplify operations and elevate the user experience. Its latest offering, Ezement, combines secure identity management with a seamless single sign-on (SSO) dashboard, eliminating passwords and giving agents faster, safer access to the tools they use every day.

https://solidearth.com/
https://solidearth.com/