GetUp Energy Bites Redefines Founder Marketing

NEW YORK - Rezul -- GetUp Energy Bites Launches Viral POV Series with Meta Smart Glasses

GetUp Energy Bites announced the launch of a viral founder-led content series filmed entirely through Ray-Ban Meta Smart Glasses, marking the next chapter in its grassroots-to-national journey. Following a nationwide rollout in Sprouts Farmers Market's "New For You" innovation set (451 stores), the brand is returning to its New York City roots, expanding again through delis and bodegas while inspiring audiences online with over 200,000 views across social platforms.

Founded by Kabir Kurani and Kanay Shah, two NYU students who started by pitching to corner stores with nothing but backpacks of product, GetUp's story has always been about hustle and human connection. That same approach fueled its national retail breakthrough — and now powers its viral comeback.

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In the new series, filmed entirely from the founder's perspective, viewers see every pitch, shelf restock, and handshake. The authentic clips have resonated deeply, sparking real-world inquiries from retailers nationwide.

GetUp calls this approach "POV marketing" — transparency over polish, storytelling over advertising. From local bodegas to national shelves, the campaign captures how modern CPG brands can grow through community, authenticity, and relentless energy.

https://eatgetup.com/