FlexMR Expands ActivateMR Capabilities with Launch of 'Actions' Feature

MILNTHORPE, U.K. - Rezul -- ActivateMR Actions is designed to bring insight to life within organisational and operational processes. This new feature enables users to directly assign tasks to decision-makers from within reports and boards. It represents the latest effort from the company to facilitate insight-driven decisions and empower research teams with tools that extend impact beyond the debrief.

ActivateMR is the flagship reporting tool in InsightHub. Boards built with the tool are comprised of tiles communicating a diverse range of data sources. ActivateMR boards support the sharing of real-time charts, images, videos and more. This versatility, combined with commenting capabilities, facilitates customer understanding, data fluency, and creates new opportunities for discussion. Actions bring conversations out of the tool and into conversations throughout an organisation.

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Annette Smith, Product Owner at FlexMR says, "We have had a long-standing ambition to make sure ActivateMR can facilitate more than curation and collaboration. That it can live up to its namesake and help Activate insight. Our development team are proud to have built a tool which can catalyse organisational change – connecting business leaders to valuable insight, and infrastructure that can really power informed decision-making."

Once a board is created, both insight teams and business stakeholders can create and assign Actions based on key points raised within tiles, ensuring important recommendations are tracked and implemented. Each Action includes a task description, assignee, deadline, and status, while a Summary provides visibility and accountability across all tasks.

FlexMR CEO Paul Hudson comments, "ActivateMR is yet another way we're helping research teams to extend the life of insights and embed Customer Salience into organisational culture. In fast-paced commercial environments it is common for data to take a backseat. ActivateMR Actions help create an ongoing voice for data that lives in working processes, and puts insight into decision-making spaces in a very literal sense."

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Through ActivateMR Actions, insights can now live beyond reports - entering decision-making spaces across departments. The new feature empowers organisations to ensure that research findings directly inform change, extend the lifespan of insights, and embed insight teams as active participants in strategic discussions.

FlexMR Tech Lead, Nana Akwah, says "We are thrilled to see the new Actions feature launch on ActivateMR. This release can be seen as the next step in insights activation and Customer Salience, creating a space for true in-platform collaboration and insights activation by empowering users with the ability to share and implement their insights in more specific ways."

Read more: https://resources.flexmr.net/activatemr-launch