Dear Sarah, an AI Companion App Made for Women, Launches Today

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Founded by women. Built for women. Dear Sarah gives women a daily companion that listens, supports, and helps them show up for themselves — free on the App Store starting today.

NEW YORK - Rezul -- Dear Sarah is live today. Starting now, women everywhere can download Dear Sarah, a new AI companion app made just for them.

Dear Sarah was built by women, for women. While most AI companion products are designed for a general audience and then adapted, Dear Sarah was designed from the ground up around how women actually want to be supported. It gives women a private space to check in with themselves every day.

The app is simple and easy to use. Users get a daily check-in, warm and encouraging support, and a new feature called Confetti — a daily feed of quotes, horoscopes, and small wins designed to help women start the day right. Together, these features help women build a daily habit of checking in with themselves through gentle prompts and encouragement.

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"Women needed something built for them, not adapted for them," said Sarah Endline, Founder and CEO of Dear Sarah. "That's what we made. Dear Sarah shows up for you, every day."

Founded by women and built for women, Dear Sarah gives women a daily companion that listens, supports, and helps them show up for themselves — whether that is a quiet morning moment, a midday reset, or an end-of-day reflection.

Dear Sarah is free to download on the App Store starting today, July 15, 2026.

Learn more: https://dearsarah.ai
Download on the App Store: https://apps.apple.com/us/app/id6755701905

Media Contact:
Delfina Lamas
delfina@dearsarah.ai

Contact
Delfina Lamas
Dear Sarah
***@dearsarah.ai


Source: Dear Sarah
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