Popular on Rezul
- Las Vegas Realtor Nancy Ruiz Earns Certified Luxury Home Marketing Specialist™ Designation
- "We Don't Give a Crap About Interest Rates." Baby Boomers are Flexing Their Equity Muscles
- Lake life awaits on Long Lake!
- Pulitzer Prize Nominated Lauren Coyle Rosen Releases New Album, Covers and Veils in Blue
- Detroit Grand Prix High Profile Media Exposure, $100 Million Financing for Major Acquisition & Growth Strategy; Remote Lottery Platform: Lottery.com
- Greenfield Communities Honored with Eight 2025 MAME Awards
- No Limits Method Revolutionizes Neurodivergent Education Through Embodied Cognition
- The Jesse Roldan Team and Biz Hub Financial Successfully Facilitate One-Day Closing for Investor Deal in Hellertown, PA
- Leadership Expert and Author Adam Holbrook Launches Breakthrough Book: Character Evolution
- Corner Property Management Welcomes Seneca Reserve HOA!
Similar on Rezul
- OPRAH.COM Featured Award-Winning Novel AS FAR AS YOU GO BEFORE YOU HAVE TO COME BACK now Available as Audiobook
- Crazy Discount Codes App Transforms Mobile Shopping With Real-Time Deals
- CredHub and All County Property Management Franchise Corp. Partner to Empower Franchisees with Rental Payment Credit Reporting Solutions
- Work 365 Launches Certified Provider Integration (CPI) Program to Help Distributors and CSPs Navigate Microsoft's Evolving Ecosystem
- Five Aster Awards! Fusion Marketing Group Brings Home Big Wins in 2025!
- 14th CryptoSuper500 Report Releases: Bitcoin's Evolution into a Global Supercomputer
- ASI Accelerates iMIS® Innovation by Acquiring CSI's Product Suite and Expert Team
- PUSHERMAN- – Best Feature Documentary Official Winner at NYC and London Festivals
- DivX Enhances AVI Playback Resources; Simplifies Guide to Playing AVI Files with DivX Software
- Last Call - Submit Your Proposal for the 2025 OpenSSL Conference in Prague
Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
Rezul News/10701516
The US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency leading to higher Programmatic Advertising revenue
BENGALURU, India - Rezul -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on Rezul News
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on Rezul News
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on Rezul News
- OPRAH.COM Featured Award-Winning Novel AS FAR AS YOU GO BEFORE YOU HAVE TO COME BACK now Available as Audiobook
- How Kallie Boxell Helps Texas Companies Solve the Talent Equation
- Eureka Business Group Awarded Contract to Market Cedar Hill ISD Properties for Disposition
- KeysCaribbean Vacation Home Rentals Offers Last-Minute Booking Discount of 15 Percent
- purelyIV Blog Named One of the Top 45 IV Therapy Blogs by Feedspot
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on Rezul News
- purelyIV Launches Mobile Iron Infusion Therapy for Patients with Iron Deficiency Anemia
- Smile Makers Dental Care Introduces FP1: East Bay's First Robotic-Assisted Full-Arch Implant Solution for Natural, Fixed Smiles
- Wayne Homes Showcases Craftsman Home Floor Plans with Customizable Craftsman Style Designs Built on Your Land
- DCAS College opens new Representative Office in Malaysian Capital Kuala Lumpur
- GMO Miner: Creating a simple, efficient and reliable new cloud mining experience
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
Source: Adster Technologies Pvt. Ltd.
0 Comments
Latest on Rezul News
- Work 365 Launches Certified Provider Integration (CPI) Program to Help Distributors and CSPs Navigate Microsoft's Evolving Ecosystem
- Bryckel Announces Seamless Integration with Rent Manager to Streamline Lease Abstraction
- Five Aster Awards! Fusion Marketing Group Brings Home Big Wins in 2025!
- Corner Property Appointed as New Management Company for Plymouth Hill COA in Plymouth Meeting, PA
- AI changes cryptocurrency market trading, TWL Miner launches new 1-day contract, giving away over $1 million
- Wayne Homes Showcases Modern Farmhouse Floor Plans with Custom Farmhouse Home Designs Built on Your Land
- A Global First: NaturismRE™ Launches the Global Urgency Index
- 14th CryptoSuper500 Report Releases: Bitcoin's Evolution into a Global Supercomputer
- Ross Toohey named Managing Director in Chesterfield, Missouri
- High Profile Gateway Race Events With Strong Brand Exposure Plus Sponsorship in Female Motorsports; $100 Million Financing Unlocked: Lottery.com
- ASI Accelerates iMIS® Innovation by Acquiring CSI's Product Suite and Expert Team
- Berkshire Hathaway HomeServices FNR opens new branch office in Fleming Island
- PUSHERMAN- – Best Feature Documentary Official Winner at NYC and London Festivals
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com
- Best Strategies for Selling An Inherited Home from Northern Virginia's Top Probate Realtor
- Global Court Momentum Builds Against Forced Psychiatry; CCHR Urges U.S. Reform
- Integris Composites Joins Paris Air Show at USA Pavilion
- Cheryl Hines' Trailer PROWLING to Sardinia
- Honoring Black History, Culture, and Community in Fall River
- Token-Operated Sake Service Opens at Tobu Nikko Station