What Boston Small Businesses Need to Know Ahead of the FIFA World Cup 26™

~ Boston, MA- As the excitement for the upcoming FIFA World Cup 26™ continues to build, Boston is gearing up to host seven matches at Gillette Stadium, which will be renamed Boston Stadium during the tournament. The matches are scheduled to take place on June 13, June 16, June 19, June 23, June 26, June 29, and July 9.

This event is expected to bring in a large number of international tourists and boost economic activity in the city. To ensure that local businesses are able to take full advantage of this opportunity, the City of Boston has released guidelines and resources for them to follow.

Firstly, businesses that typically show sporting events on televisions will not need a FIFA Public Viewing License to show any or all of the matches. However, there are regulations in place regarding marketing and ticketing that must be adhered to. These regulations can be viewed by interested businesses.

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Secondly, businesses have the option to optimize their business hours during key matches by either opening earlier or requesting an extension of hours. The procedure for doing so can also be viewed by interested parties.

To further support local businesses in their planning for events, activations and promotions during the FIFA World Cup™, the City is conducting a brief survey to understand their level of interest and how they can be assisted. Additionally, bi-weekly Office Hours hosted by the Boston Licensing Board, Office of Nightlife Economy and Office of Small Business are available for businesses seeking guidance related to the tournament.

The City is committed to supporting local businesses as they prepare for this major event. Any questions or concerns regarding extensions to business hours can be directed to 617-635-4170 or licensingboard@boston.gov. With these resources and support from the City, Boston is ready to welcome visitors from around the world for an unforgettable FIFA World Cup experience.

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