Unbias Labs Launches AI-Powered Audit Tool That Measures Psychological Friction in Under 3 Minutes

LONDON - Rezul -- LONDON, UK –  Unbias Labs today launched a suite of AI-powered diagnostic tools designed to measure hidden cognitive friction on websites. Delivering comprehensive audits in under three minutes, the platform requires no user data or high traffic volumes—making enterprise-grade conversion rate optimisation (CRO) accessible to businesses of all sizes.

Developed by Marcello Pasqualucci—a neuroscientist and former CRO lead at Pizza Hut (Yum! Brands), Sky, and HSBC—the platform cross-references live websites against a proprietary database of over 50 cognitive biases.

"Most businesses attribute low conversion rates to poor design or weak copy," said Pasqualucci. "In reality, 95% of conversion problems stem from measurable cognitive friction—psychological patterns that visitors can't articulate and founders can't see."

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The platform offers three tiers: Pulse Audit (£49), Funnel Audit (£349), and 90-Day Funnel Tracking (£979). Each generates a comprehensive PDF report featuring an Optimisation Score (0-100) and severity-ranked fixes.

The 5-section reports include:

• Friction Scorecard: Flags psychological blockers like choice paralysis, loss aversion misapplication, and social proof misplacement.
• Architectural Audit: Identifies technical UX hurdles.
• GEO/AI Visibility Analysis: Evaluates readiness for Large Language Models (ChatGPT, Google AI Overviews). "As search shifts to conversational AI, competitors are adapting while small businesses fall behind," Pasqualucci noted.
• Experiment Roadmap: Prioritises actionable fixes using the ICE (Impact, Confidence, Ease) framework.
• Competitor Benchmarking: Compares friction points directly against market rivals.

Built during Pasqualucci's recovery from cancer in 2025, Unbias Labs was designed specifically for SMBs, digital agencies, and teams lacking behavioural psychology expertise.

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"Without high traffic volumes, small businesses cannot effectively A/B test," Pasqualucci explained. "They need expert judgement. We provide 15 years of pattern recognition for less than the cost of a day's consultancy."

Unbias Labs is available now at www.getunbias.com (https://www.google.com/search?q=https://www.getunbias.com&authuser=1).

About Unbias Labs Founded by experimentation veteran Marcello Pasqualucci, UK-based Unbias Labs provides AI-powered conversion audits rooted in behavioural psychology, democratising access to enterprise-level CRO expertise.