Popular on Rezul
- No Limits Method Revolutionizes Neurodivergent Education Through Embodied Cognition - 105
- Corner Property Management Welcomes Seneca Reserve HOA!
- Kaplan Morrell Applauds Passage of Landmark Workers' Compensation Reform in Colorado
- First AI Marketing Platform Built Specifically for Small Businesses Launches Public Beta
- TEDxInglewood Returns to The Miracle Theater on August 9, 2025 — Celebrating Bold Ideas and Community Energy
- Rediscovered Christopher Lee Recording 'Elenore' Re-Released to Mark 10th Anniversary of His Passing
- Honoring Black History, Culture, and Community in Fall River
- Conexwest Expands Single-Phase Cold Storage Lineup: Versatile Solutions for Diverse Temperature Needs
- Manhattan Boutique Real Estate Collaborates with InterContinental Hotels NYC in a Branding Partners Personalized Approach
- Token-Operated Sake Service Opens at Tobu Nikko Station
Similar on Rezul
- Shop American Made Goods: New Online Marketplace My American Goods Curates the Best of U.S. Made
- New Study Reveals Nearly Half Of TikTok Shop Stores Generate Zero Sales Despite Platform's $100 Million Black Friday Success
- Fray Fitness and Truemed Partner to Enable HSA/FSA-Funded Fitness Equipment Purchases
- Crazy Discount Codes App Transforms Mobile Shopping With Real-Time Deals
- Keebos Launches New Universal Pearl Strap That Attaches to Any Phone Case
- Wealthywet's Miami Swim Week 2025 Debut Signals a New Era of Luxury in Swimwear
- Floating Water Ramp for Pups is Still Making a Splash
- Enable Accessible Haircare Wins Bronze at 2025 NACD Packaging Awards
- Introducing LĪNA Universal Balm: A Luxury Multi-Use, Plant-Powered Solution for Skin & Hair
- Bald Guy Greetings Launches Bold New Postcard Line Celebrating Over-the Top (and Often Delusional) Confidence
Thirst for Japanese Whisky Strong as New Standards Set
Rezul News/10510019
As new standards for Japanese whisky labeling are announced, surveyed consumers report Japanese whisky is in high demand and increasingly exciting.
TOKYO, Japan - Rezul -- Calls to set a standard for what constitutes a Japanese whisky were met this week by the Japan Spirits & Liquors Makers Association, who published new, government-approved labeling standards for Japanese whisky to "protect the interests of consumers, ensure fair competition, and improve quality." This news comes at a time when interest in the category is demonstrably high, as evidenced by recent findings from a dekantā survey of more than 1,600 randomly sampled individuals, in which nearly two thirds of surveyed drinkers reported spending more on Japanese whisky in 2020 than the previous year.
The new standards bring clarity about the required geographical origin of the components used in the production of Japanese whisky. Though whisky has been distilled in Japan for around a century, the original laws governing what may be labeled as whisky, introduced in the 1950s, have been more concerned with tax collection than with where the spirit has been distilled and matured. A shortage in supply of aged Japanese whisky stocks, coupled with a lack of regulation, has resulted in some producers importing spirit from other whisky-producing nations to bottle in Japan, in an effort to meet the international demand. Whisky drinkers worldwide, familiar with the produce of regions with more strict labeling standards, such as that of Scotch whisky, have faced unclear messages about the origin of many products labeled as Japanese whisky.
More on Rezul News
dekantā, an award-winning independent bottler of Japanese whisky and leading online retailer of spirits and wine from Japan, conducted the online survey of over 1,600 individuals in February 2021, to investigate whether consumer attitudes towards the category have been impacted by the lack of industry regulations. Demand for Japanese whisky was high throughout 2020, in spite of growing awareness of the lack of labeling standards in Japanese whisky: 84.8% of respondents bought at least one new bottle of Japanese whisky in 2020, with 70.1% reporting that they are happy to spend at least $100 on a bottle purchase on a regular basis, to enjoy with family and friends.
Demand for Japanese whisky appears to be on an upward trajectory: 61.2% spent more on Japanese whisky in 2020 than they did in 2019, and 83.8% reported that they were more likely to purchase Japanese whisky today compared to last year. Around two thirds of consumers acknowledged awareness of the shortage, and just over half reported that Japanese whisky is becoming harder to find than it has been in the past. 84.2% of people surveyed responded that Japanese whisky is becoming more exciting than it has been in the past.
"We welcome the introduction of these new standards, which bring much needed clarity to an industry that has quickly outgrown expectations, both in terms of existing regulation and supply," dekantā Founder and Director Makiyo Masa. "We have always felt a duty to offer as transparent a picture of Japanese whisky as possible, empowering consumers to make informed choices. We hoped that our honest approach would build consumer faith in Japanese whisky, and we're delighted that this survey confirms that confidence remains unshaken, and that excitement for the category is higher than ever. I'm looking forward to seeing how the world of Japanese whisky will be shaped, now that clear expectations have been set."
More on Rezul News
dekantā are in the process of recategorising any products that do not conform to the Japan Spirits & Liqueurs Makers Association's labeling standards for Japanese whisky. Products that are known to contain both Japanese and imported whisky will be listed as 'World Blends'. Any spirit that cannot be labeled as Japanese whisky under the new standards will be listed as being of 'unspecified origin'.
Notes to Editors:
dekantā Founder Makiyo Masa and Head of Content Liam Hiller are available for interview. Please RSVP to arrange, Miriam Rune: miriam@dekanta.com
dekantā Newsroom: https://dekanta.com/press/
About dekantā
Leading online retailer and award-winning independent bottler of Japanese whisky, dekantā offers the world's largest online selection of authentic Japanese spirits and, since the opening of its online store in 2015, has delivered to 127 countries across every continent in the world. A family owned and run business, dekantā's founders have been selling collectibles since 1985 and specialize in rare, collectible, and new release single malt Japanese whisky. dekantā offers worldwide delivery on an extensive range of Japanese single malt whisky, Japanese grain whisky, Japanese blended whisky, World Blends, other spirits and wine from Japan.
The new standards bring clarity about the required geographical origin of the components used in the production of Japanese whisky. Though whisky has been distilled in Japan for around a century, the original laws governing what may be labeled as whisky, introduced in the 1950s, have been more concerned with tax collection than with where the spirit has been distilled and matured. A shortage in supply of aged Japanese whisky stocks, coupled with a lack of regulation, has resulted in some producers importing spirit from other whisky-producing nations to bottle in Japan, in an effort to meet the international demand. Whisky drinkers worldwide, familiar with the produce of regions with more strict labeling standards, such as that of Scotch whisky, have faced unclear messages about the origin of many products labeled as Japanese whisky.
More on Rezul News
- Paulding County's Old Mill Preserve Now Open to the Public in Georgia
- Kramer Real Estate: The Boutique Brokerage Quietly Taking Over North Texas
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Salazar Heating, Cooling & Plumbing Launches Water Conservation Initiative to Help Santa Fe Homeowners Cut Water Waste
dekantā, an award-winning independent bottler of Japanese whisky and leading online retailer of spirits and wine from Japan, conducted the online survey of over 1,600 individuals in February 2021, to investigate whether consumer attitudes towards the category have been impacted by the lack of industry regulations. Demand for Japanese whisky was high throughout 2020, in spite of growing awareness of the lack of labeling standards in Japanese whisky: 84.8% of respondents bought at least one new bottle of Japanese whisky in 2020, with 70.1% reporting that they are happy to spend at least $100 on a bottle purchase on a regular basis, to enjoy with family and friends.
Demand for Japanese whisky appears to be on an upward trajectory: 61.2% spent more on Japanese whisky in 2020 than they did in 2019, and 83.8% reported that they were more likely to purchase Japanese whisky today compared to last year. Around two thirds of consumers acknowledged awareness of the shortage, and just over half reported that Japanese whisky is becoming harder to find than it has been in the past. 84.2% of people surveyed responded that Japanese whisky is becoming more exciting than it has been in the past.
"We welcome the introduction of these new standards, which bring much needed clarity to an industry that has quickly outgrown expectations, both in terms of existing regulation and supply," dekantā Founder and Director Makiyo Masa. "We have always felt a duty to offer as transparent a picture of Japanese whisky as possible, empowering consumers to make informed choices. We hoped that our honest approach would build consumer faith in Japanese whisky, and we're delighted that this survey confirms that confidence remains unshaken, and that excitement for the category is higher than ever. I'm looking forward to seeing how the world of Japanese whisky will be shaped, now that clear expectations have been set."
More on Rezul News
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Winners Development Corporation Pioneers Skyscraper In South Dallas
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
dekantā are in the process of recategorising any products that do not conform to the Japan Spirits & Liqueurs Makers Association's labeling standards for Japanese whisky. Products that are known to contain both Japanese and imported whisky will be listed as 'World Blends'. Any spirit that cannot be labeled as Japanese whisky under the new standards will be listed as being of 'unspecified origin'.
Notes to Editors:
dekantā Founder Makiyo Masa and Head of Content Liam Hiller are available for interview. Please RSVP to arrange, Miriam Rune: miriam@dekanta.com
dekantā Newsroom: https://dekanta.com/press/
About dekantā
Leading online retailer and award-winning independent bottler of Japanese whisky, dekantā offers the world's largest online selection of authentic Japanese spirits and, since the opening of its online store in 2015, has delivered to 127 countries across every continent in the world. A family owned and run business, dekantā's founders have been selling collectibles since 1985 and specialize in rare, collectible, and new release single malt Japanese whisky. dekantā offers worldwide delivery on an extensive range of Japanese single malt whisky, Japanese grain whisky, Japanese blended whisky, World Blends, other spirits and wine from Japan.
Source: dekanta
0 Comments
Latest on Rezul News
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence
- Baby Boomer Housing Trend: Big Homes Out, Simplicity In
- Robert Michael & Co. Real Estate Team Lists Pool Home in Hunters Creek, One of America's Top Places to Live
- Make Innovation Matter: Support H.R.1's R&D Expensing Relief for American Small Businesses
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI)
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits
- Robert Michael & Co. Lists Spacious 6BR Home in Winter Haven, FL
- U. S. Mortgage Rates Drop. Lowest Since May
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement
- Powell No Rate Changes For Now
- Colorado Scenthound Locations Partner with Humane Colorado to Give Adopted Dogs a "Clean Start"
- Final Opportunities for New Estate Homes, up to 2 Acre Homesites at Chattahoochee Reserve in Cumming
- Endoacustica Europe Unveils iPhone 13 Pro Max Spy Phone—Pure Hardware, Zero Software Changes
- Be in a New O'Dwyer Home Before Back to School & Enjoy up to $15,000 Towards Your New Home
- David Weekley Homes to Lift the Curtain on Amenity Package in Georgia's Maple Grove at Towne Lake
- Suzanne Harp named Managing Director in Texas, USA
- $10 Million Acquisition of GXR World Sports Assets Energizes Global Launch of Sports.com Super App by Online Lottery-Sports Game Provider: Lottery.com
- Shop American Made Goods: New Online Marketplace My American Goods Curates the Best of U.S. Made