Russo's Targets 50+ Additional Texas Restaurants With Multi-Unit Franchise Fee Incentive

HOUSTON - Rezul -- Russo's New York Pizzeria & Italian Kitchen is targeting more than 50 additional restaurants across Texas and inviting qualified multi-unit operators to discuss development opportunities. The target is a growth goal, not a count of signed agreements, approved sites or scheduled openings.

The Texas incentive reduces each qualifying initial franchise fee by 50%, from $35,000 to $17,500. Approved applicants signing a qualifying development agreement for at least three Texas restaurants by December 31, 2026 can save $52,500 on the initial franchise fees for three locations.

Texas markets for development discussions include Dallas, Fort Worth, Arlington, Plano, Frisco, Houston, Katy, Cypress, The Woodlands, Sugar Land, Pearland, League City, Conroe, Austin, San Antonio, McAllen, Corpus Christi, El Paso and Lubbock. All markets and sites remain subject to availability and approval.

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Founded by Chef Anthony Russo, the Houston-based brand combines New York-style pizza with a full Italian kitchen and family-inspired recipes. Pasta, pizza and Italian specialties support dine-in, takeout, delivery and catering occasions. Prospective operators can discuss site-selection guidance, training, opening preparation and ongoing franchise support with the development team.

2025 Franchise Net Sales

The top 25% of franchised stores averaged $1,368,586, and the top 50% averaged $1,042,444 in fiscal year 2025 Net Sales, according to Item 19 of the Russo's Franchise Disclosure Document.

Some outlets have sold these amounts. There is no assurance you will sell as much. These are historical net sales figures, not profit, owner income, cash flow or forecasts. Individual results may vary. These U.S. results do not represent international performance or expected results. See the current FDD for complete definitions, outlet population, notes and qualifications.

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Request Texas franchise information: https://www.russosfranchise.com/texas-franchise#application

Incentive Terms

Franchise fees only. Additional investment required; the published U.S. initial investment range is $439,350 to $1,490,000 per restaurant. The incentive excludes single-unit agreements, requires timely openings and cannot be combined with other offers unless approved in writing. Qualification, availability, approval, the current FDD and applicable agreement terms govern. This announcement is not an offer to sell a franchise.

About Russo's

Russo's New York Pizzeria & Italian Kitchen is a Houston-based, chef-founded restaurant brand pursuing qualified U.S. and international franchise development. Learn more at https://www.russosfranchise.com/.