Developers break ground on new Hilton dual-brand hotel in Naples

NAPLES, Fla. - Rezul -- Developers broke ground Nov. 10 on a 290-room hotel that will bring Homewood Suites by Hilton and Tru by Hilton under one roof in Naples. Project partners, community leaders and local officials attended the ceremony.

The eight-story hotel will occupy 4.45 acres at 870 Goodlette-Frank Road in The Commons Professional Park. It will feature indoor and outdoor bar areas, a fitness center, meeting space, a resort-style pool, a game room, outdoor gathering spaces and a restaurant serving breakfast, lunch and dinner.

Featuring Homewood Suites by Hilton and Tru by Hilton, the Class A hotel development will bring two distinct guest experiences, offering accommodations for both extended-stay guests and business and leisure travelers.

Homewood Suites will offer 170 upscale guest rooms with kitchens and living spaces suited for families, business travelers and guests staying for relocations, medical visits or longer assignments. Tru will offer 120 guest rooms for shorter stays with efficient layouts and accessible price points. The dual-brand concept offers guests shared amenities, Hilton Honors benefits and convenient access to downtown Naples, Gulf Coast beaches and Marco Island.

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The project is being developed by David R. Masse, founder and CEO of AAM 15 Management, a Massachusetts-based private equity investment and real estate management firm with hospitality, multifamily, restaurant and golf course holdings throughout the Northeast. Its growing Florida portfolio includes the Residence Inn by Marriott Fort Myers at Gulf Coast Town Center and two hotels in Tampa.

"This groundbreaking marks a special milestone for our team and the Naples community as we bring a premier new hospitality destination to the region," Masse said. "We're excited to bring this vision to life and further enhance Naples' hospitality offerings for visitors and residents alike."

Project partners for Hilton Naples include MHK Architecture, CID Design Group, Davidson Engineering, Architectural Land Design, Trebilcock Consulting, YPC Consulting Group and Waltbillig & Hood General Contractors. Construction financing is provided by Needham Bank.

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The hotel is expected to open in May 2028.

About AAM 15 Management

AAM 15 Management is a private equity investment and real estate management firm based in Burlington, Massachusetts. Founded by David R. Masse, the company owns and manages hotels, apartments, restaurants and a golf course throughout the northeastern U.S., while expanding its Florida portfolio. Its current Florida holdings include the Residence Inn by Marriott Fort Myers at Gulf Coast Town Center, Residence Inn Tampa Downtown and Home2 Suites by Hilton Brandon Tampa. For more information, visit AAM15.com or call 781-222-4150.