PropTrove launches in Florida, introducing targeted property leads for home services marketing

ALL, Fla. - Rezul -- PropTrove officially launched today, giving home service businesses a smarter way to find the right customers. With detailed data and unique insights on more than 1 million properties across Florida, and expanding, PropTrove helps businesses focus their marketing on homes most likely to need their services, saving money and landing more jobs.

Traditionally, home service businesses have relied on generic mass mailers, demographic based lists, or expensive shared leads. These approaches result in wasted marketing dollars, low response rates, and intense competition. PropTrove flips the script by targeting the property itself, identifying specific home features and conditions that signal a genuine need for service. Instead of racing competitors to costly leads, businesses can proactively reach the right homeowners before they start shopping around.

"After buying a home in 2024, I was getting flyers for services I didn't need, like lawn care even though we don't have a yard," said Josh Manning, co-founder. "It made me realize how much money businesses were wasting marketing to the wrong homes. So my brother and I built PropTrove to fix that. We believe using targeted property leads is the future of how home service companies will market themselves"

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Home service businesses including HVAC, plumbing, roofing, landscaping, pest control, painting, and more can now find properties by filtering on over 300+ features like recent sales, fixer-upper, tile roofs, fireplaces, pools, and lot size. HVAC contractors can identify homes without central air, plumbers can find homes with septic systems, and landscapers can pinpoint properties with large yards or specific lawn characteristics.

Once businesses find the right properties, they can download addresses for just pennies per property and easily import them into their CRMs, mailing tools, or other outreach platforms.

"This isn't just about our launch, it's the start of a smarter way for businesses to reach the right homes," said Jordan Manning, co-founder. "We're changing how home services connect with homeowners based on real needs, not guesswork."

PropTrove is now live in Florida and plans to expand nationwide throughout 2025. Learn more at www.proptrove.com.