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Peachtree Group Announces New Brand Positioning and Logo

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ATLANTA ~ Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, has announced a refreshed corporate brand position and unveiled a new logo. The new tagline, 'Guided by Intuition, Grounded by Expertise' captures the essence of Peachtree Group's approach to investment strategies.

Greg Friedman, Peachtree Group's CEO and managing principal said that the dedication to branding has empowered them to maintain a competitive advantage in attracting top-tier talent. He added that the strategic branding approach is positioned to unlock even more of the untapped potential within their investment platform.

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The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands into Peachtree Group Credit and Peachtree Group Hospitality Management respectively. Jatin Desai, Peachtree Group's CFO and managing principal said that this reflects their commitment to delivering a seamless and cohesive experience to all their stakeholders.

The new logo combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight.

Friedman concluded that this marks an exciting new chapter in Peachtree Group's journey as they strive to provide an enhanced experience for their valued partners through leveraging collective strengths and streamlining operations.
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