NYC Icon Ess-a-Bagel Launches First-Ever West Side Presence with Wonder

MANHATTAN, N.Y. - Rezul -- Ess-a-Bagel, a beloved New York City bagel shop, has partnered with Wonder to launch on the Upper West Side for the first time.

The location opened at 2030 Broadway, New York, NY 10023 on May 19th and is part of a new partnership that makes Ess-a-Bagel the exclusive breakfast option inside Wonder Upper West Side. This is a big step for the brand as it expands into a new neighborhood while still keeping the same experience customers expect.

Ess-a-Bagel was founded in 1976 and has been a part of the city's food scene for decades. They are best known for bagels, house-made cream cheeses, and classic breakfast and deli items. Over time, Ess-a-Bagel has built a strong and loyal customer base made up of both locals and visitors, with everyone from longtime locals to celebrities like Jimmy Fallon praising the brand.

Now, through this partnership, people on the Upper West Side can enjoy the full Ess-a-Bagel menu closer to home. The collaboration also introduces a unique "store-within-a-store" concept inside Wonder, where actual Ess-a-Bagel employees are preparing and serving the food onsite, ensuring customers receive the same quality, standards, and experience the brand has been known for over the past 50 years.

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"This partnership gives us the chance to grow without losing what makes us who we are," said Melanie Frost, CEO of Ess-a-Bagel. "We are still using our team, our recipes, and our standards, so customers are getting the same Ess-a-Bagel they know, just in a more convenient setting."

As more people look for food that is both high quality and easy to access, this partnership shows how a longtime New York business can grow in a smart way. It allows Ess-a-Bagel to reach new customers while still staying true to its roots.

For more information, visit www.ess-a-bagel.com or follow @essabagel on Instagram.

About Ess-a-Bagel

Founded in 1976, Ess-a-Bagel is a family-owned and women-led New York staple known for its classic kettle-boiled bagels and high-quality ingredients. What started as a small neighborhood shop quickly earned a loyal following and a reputation as a go-to spot for an authentic bagel. Today, Ess-a-Bagel stays true to that foundation, serving a wide variety of fresh bagels, house-made cream cheeses, smoked fish, and classic sandwiches. It's the same quality and tradition New Yorkers have relied on for decades, now continuing to define what a true NYC bagel experience should be.