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NPR Renews Relationship with Veritonic to Provide Sponsors with Actionable Audio Insights through Brand Lift Measurement

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NEW YORK ~ Veritonic, the industry's comprehensive audio analytics and research platform, has announced that NPR has renewed their relationship with the company. This renewal will expand NPR's use of Veritonic's audio-first Brand Lift solution to measure the impact of their client and sponsor audio campaigns.

Gina Garrubbo, President and CEO of National Public Media, NPR's sponsorship subsidiary, expressed her excitement for the continued partnership. "Data is power, and the actionable, full-funnel insights that Veritonic's attribution and brand lift studies allow us to provide NPR sponsors enable them to leverage audio to achieve the highest competitive edge, reach, and ROI possible," she said.

Veritonic's Brand Lift studies offer advertisers valuable insights into how their audio assets impact their brand. The studies provide a deeper understanding of how audio contributes to achieving a client's goals in terms of emotional resonance, awareness, favorability, intent, and recall. By equipping brands with these tools for validating their investments, Veritonic helps mitigate risks and enhance the performance and ROI of audio across various formats including streaming audio and podcast advertising.

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Scott Simonelli, CEO of Veritonic expressed his pride in the ongoing partnership with NPR. "Through the utilization of our attribution solution and brand lift studies," he said,"NPR sponsors gain the ability to assess audio performance in a manner tailored to their unique needs. This empowers them with the essential data required to fine-tune their strategies, thereby ensuring a robust return on their investment in audio."

For more information about Veritonic's brand lift solution or to get started visit www.veritonic.com or contact sales@veritonic.com.
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