New Platform Backed by Celebrity Hairstylist Aims to Fix Gaps in Textured Hair Trade

LONDON - Rezul -- Curl Coalition Launches to Empower UK Stylists & Barbers Specialising in Textured Hair

A new members-only platform is setting out to transform how textured hair professionals access products, perks and community — with early support from industry leaders including celebrity hairstylist Lorraine Dublin.

London, UK — 20.06.2025

The UK's textured hair industry is thriving — worth over £88 million, with Black women spending up to three times more than other consumers on haircare. Yet the stylists and barbers who specialise in Afro and textured hair remain chronically underserved by professional distributors and brands.

Curl Coalition, a new members-only platform, aims to change that — creating a space where hair professionals can order products in groups, access exclusive perks and build collective power in an industry that often overlooks them.

"Stylists are the gatekeepers of the textured hair market — yet they're the last to be supported," says Ihunna Eberendu, founder of Curl Coalition. "We're building a space where they can save money, shape what comes next and be seen as the professionals they are."

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The platform is free to join, with a waitlist now open: https://tally.so/r/wgXMW4

The Problem: A Market That Profits, But Doesn't Invest

• The UK Black haircare market is worth over £88 million [Mintel, 2023]
• Black women in the UK spend an average of £168M per year on hair, around 3x more than white women [Treasure Tress, 2018]
• Yet fewer than 1% of salons in the UK offer services for Afro hair, and stylists report limited access to trade pricing, samples or professional support from leading brands

This disconnect means that stylists are:

• Buying products at retail prices while generating client trust and brand loyalty
• Left out of sampling campaigns and pro education
• Underrepresented in decision-making — despite being key influencers in the consumer journey

The Solution: Curl Coalition

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Curl Coalition offers a simple but powerful model:

• Group Orders: Stylists save money by ordering together and accessing bulk or trade pricing
• Free Samples & Drops: Early access to new launches from texture-inclusive brands
• A Professional Community: Salons, mobile stylists and barbers building visibility, power, and recognition — together

As the textured hair market continues to grow, Curl Coalition helps brands better engage the professionals who drive it — creating stronger, more equitable trade relationships and ultimately, a better customer experience at salon level.

Support from the Industry

Celebrity hairstylist Lorraine Dublin — known for working with stars like Serena Williams and Kelly Rowland — is among the early supporters.

"This is exactly what the industry needs. We've waited too long to be seen and supported in this way."

– Lorraine Dublin