New Online Marketplace Gives Cottage Food Vendors a Place to Be Found — Not Just a Storefront

ROUND ROCK, Texas - Rezul -- Butter & Sage Market (butterandsagemarket.com), the only online marketplace built exclusively for small and cottage food businesses, is now open to vendors across the United States.

Founded by Amy Larsen, a 25-year marketing executive turned local food advocate, the platform was born from a simple frustration: cottage food vendors were doing everything right in their kitchens and still couldn't get found online.

"Most platforms available to cottage food vendors are just storefronts — a link to send people who already know you exist," said Larsen. "There was nothing that actually brought new local buyers to them. That's the gap Butter & Sage Market was built to fill."

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Unlike individual storefronts, Butter & Sage Market is a two-sided marketplace. Local shoppers browse and discover vendors by product type, location, and dietary preference — without needing a direct link. Vendors get found by neighbors who didn't know they existed yet.

The platform combines tools no other cottage food platform offers in one place: a professional branded storefront with a full design system, custom order management, local pickup and product drops, built-in email and text marketing, a cottage-compliant label maker, and listings in a 5,000+ U.S. farmers market directory that passes local search traffic directly to vendor shops.

A free plan lets vendors open a shop with no upfront cost. A flat-fee Pro plan removes the commission entirely for vendors who reach higher sales volumes — a path competitors like HotPlate don't offer.

"Our vendors are bakers, farmers, and home cooks," Larsen said. "They should be in the kitchen, not fighting with software."

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Butter & Sage Market serves cottage food vendors in all 50 states and includes a complete library of state-by-state cottage food law guides. Vendors can open a free shop at butterandsagemarket.com.

ABOUT BUTTER & SAGE MARKET

Butter & Sage Market is an online marketplace exclusively for small and cottage food businesses. Founded by Amy Larsen in Round Rock, Texas, the platform combines a buyer-facing marketplace, vendor shop tools, a 5,000+ U.S. farmers market directory, events hosting, and a food and recipe blog. Butter & Sage Market's mission is to fix the broken local food chain by connecting home bakers, cottage food vendors, small farmers, and local food makers with buyers in their communities. Learn more at https://www.butterandsagemarket.com .