Native Pet supplements announces nationwide entry into leading natural grocery stores

ST. LOUIS, April 28, 2025 ~ St. Louis-based pet supplements brand, Native Pet™, has been at the forefront of the pet wellness movement for the past eight years. With an increasing number of pet lovers incorporating supplements into their pets' daily diets, Native Pet has become a leading authority and champion of this trend.

In a recent announcement, Native Pet revealed that it will now be available at one of the most influential natural grocery chains in the United States: Whole Foods Market. This marks a significant milestone for the brand as it becomes the first pet supplements brand to be carried at Whole Foods in its 45-year history.

According to Dan Schaefer, co-founder and CEO of Native Pet, this new distribution is a testament to the brand's growing and loyal consumer base. "The natural grocery loyalist is already part of Native Pet's cult-like following," says Schaefer. "These stores already offer an impressive selection of human supplements for their shoppers and their families, and we believe that pets should have access to the same quality products. We are proud to lead the way in this movement."

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The US pet supplements industry is estimated to reach $2.44 billion this year with a 7.5% compound annual growth rate (CAGR), according to Business Research Company's January 2025 report.

Native Pet will now be available at all 522 Whole Foods locations across the country, offering six different products: The Daily, Probiotic, Bone Broth, Allergy, Calm, and their latest innovation Sockeye Salmon Oil which was launched in February 2025.

In addition to Whole Foods Market, Native Pet supplements are also sold at Sprouts Farmers Market nationally. Earlier this year, they were initially available at all 443 Sprouts locations with three products: Goat Milk, Pumpkin, and Omega Oil. This spring saw an expansion in their assortment with three additional SKUs: The Daily, Probiotic, and Bone Broth.

All Native Pet supplements are developed by board-certified vet nutritionists and manufactured in the US with strict adherence to clean formulations and production practices. The brand is committed to providing the highest quality Around the Bowl Nutrition™ options for pets, regardless of their food choices or budget.

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The entry of Native Pet into Whole Foods and Sprouts not only marks a distribution milestone but also signifies a cultural shift in how people nourish their pets. As pet parents seek the same quality, transparency, and wellness rituals for their pets as they do for themselves, Native Pet is proud to meet this demand. Their clean-label, vet-developed supplements are designed to elevate every bowl, whether it's filled with kibble, fresh food, raw food, or a combination.

At Whole Foods Market, customers can find Native Pet's best-selling and top-rated all-in-one supplement, The Daily, along with Probiotic, Bone Broth, Allergy, Calm chews, and Sockeye Salmon Oil. Prices range from $19.99 for The Daily (7 oz) to $24.99 for Allergy chews (60 ct).

Sprouts Farmers Market carries Omega Oil ($16.99), Goat Milk ($24.99), Pumpkin ($24.99), The Daily ($19.99), Probiotic ($19.99), and Bone Broth ($19.99). These products are designed to support various aspects of pet health such as gut health, bowel health, anxiety relief, and fitness.

Native Pet's commitment to providing high-quality supplements for pets reflects their belief that pets deserve a wellness standard that aligns with their place in the family. With their expansion into Whole Foods Market and Sprouts Farmers Market, Native Pet continues to lead the way in promoting pet wellness through clean-label products developed by experts in the field.

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