Half a Million LinkedIn Posts Reveal What Really Drives Employee Engagement

LONDON - Rezul -- DSMN8 analyzed over 500,000 employee-shared LinkedIn posts to uncover what truly drives engagement, revealing insights that challenge common assumptions about employee advocacy.

Key Findings:

• Posts with tiny caption edits (99% similarity) get 3x more engagement than unedited ones.
• Personal employee-written posts outperform company curated posts by 9x.
• Employees with 5,000–10,000 LinkedIn connections generate more engagement than those with 10,000+.
• Text-only posts outperform images, videos, and links in engagement rates.
• Tuesday–Thursday posts, especially late at night, generate the most engagement globally.
• Only 7.9% of posts come from mobile, but these perform slightly better than desktop (11.63 vs 13.31 average engagements).

Expert Commentary:
"By analyzing over half a million LinkedIn posts shared by employees across industries and roles, we've uncovered what really drives advocacy success: authenticity, relevance, and

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simplicity. It's not about flooding feeds with corporate content. It's about enabling people to share in ways that feel natural and authentic." – Jody Leon, VP of Marketing, DSMN8

Full Study & Report: https://dsmn8.com/resources/worlds-biggest-employee-advocacy-study/

5 Key Takeaways Article: https://dsmn8.com/blog/employee-advocacy-strategy-data-backed-moves/