EX.CO Joins Prebid.org, to Drive Innovation and Advocacy for Video Advertising Across All Screens

Machine learning ~ EX.CO, a leading machine learning video technology company, has recently announced its partnership with Prebid.org as a Tier 1 Technology Partner. Prebid.org is an independent organization that manages the Prebid open-source framework, which is used by publishers worldwide to facilitate transparent, efficient, and collaborative programmatic advertising.

This partnership solidifies EX.CO's position as a leader in video monetization for online video (OLV), connected TV (CTV), and digital out-of-home (DOOH). As an active member of Prebid.org, EX.CO will have the opportunity to shape the future of video advertising standards, contribute engineering expertise to working groups, and advocate for the needs of premium publishers in an ever-evolving programmatic landscape.

Mike Racic, President of Prebid.org, expressed his excitement about EX.CO joining the community. He stated that EX.CO's extensive experience in web, CTV, and DOOH makes them a valuable addition to the Prebid community. He also highlighted their commitment to driving innovation and supporting publishers through open and collaborative solutions.

More on Rezul News

• Integris Composites Joins Pacific Future Forum in Tokyo
• Titan Pressure Washing Educates Stuart Florida Neighborhoods on Lichen, Algae, and Moss Cleanup
• BusinessRate Selects New Jersey Therapy & Life Coaching as Best Couselors
• DFW Hard Money Rebrands as PBR Capital Partners, Signaling a Broader, Growing CRE Finance Platform
• IRL Investigations Combines Decades of Experience with Modern Digital Expertise

EX.CO's membership will provide them with direct access to collaborative product development, ongoing technical guidance, and community-led innovation. This will enable them to proactively troubleshoot issues, integrate their technology seamlessly with the latest standards and demand signals.

Tom Pachys, co-founder and CEO of EX.CO, emphasized the complexity of executing video at scale but also acknowledged its value in digital media. He believes that joining Prebid.org will allow them to shape the standards that are crucial for publishers. Pachys stated that they are eager to share their knowledge and champion publisher interests while driving industry progress in web, CTV, and DOOH.

EX.CO offers a full-stack machine learning-powered video technology platform designed specifically for publishers. Their online video platform combines dynamic content automation, contextual intelligence, and personalized video recommendations to enhance engagement and editorial efficiency. For CTV and DOOH, EX.CO has a proprietary ad server powered by large language models (LLMs) and real-time yield optimization to maximize revenue across all screens and demand sources.

Through this collaboration, EX.CO will play an active role in advancing Prebid's video capabilities. They will contribute to the next wave of innovation in unified auctions, contextual video intelligence, and cross-screen monetization.

For more information about EX.CO and its services, visit their website at www.ex.co.

---

Show All News | Report Violation