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Why Generic Platforms Fail in Emerging Markets: Bettorify Exposes the Gap Between Promise and Reality

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Bettorify Calls For A Rethink In Localisation Stan
LONDON BRIDGE, U.K. - Rezul -- Bettorify, the iGaming platform provider built for emerging markets, is exposing the gap between what global platform providers promise and what operators in high-growth regions actually need.

Since launching in early 2024, Bettorify has worked directly with regional partners, payment providers, and operators across emerging markets to identify the barriers to sustainable growth. The findings are clear: generic platforms, superficial localisation, and factory-style support are holding operators back.

"We're not building from assumptions," says Hanna Rai, CEO of Bettorify. "We're on the ground with partners across these markets. Operators are being underserved with platforms that promise local expertise but deliver global templates. That gap is costing them real revenue."

Most international platforms treat localisation as a checkbox exercise. The reality operators face tells a different story:
  • Payment success rates stuck at 20-30% with international processors, while local systems achieve 85-90%
  • UX and design choices that clash with local player expectations
  • Support queues where smaller operators wait months for critical changes
  • Culturally tone-deaf experiences that drive players away

"True localisation isn't translations and payment logos," Rai explains. "It's understanding player psychology, respecting local banking habits, designing interfaces that feel native, and building operational flexibility into every interaction. When platforms miss these details, operators lose."

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Bettorify deliberately limits client numbers to maintain focused, high-touch delivery. This selective approach reflects the company's core belief: operators deserve better than being another number in a queue.

The platform is built with cultural understanding at its foundation. From design sensibilities that match local preferences to payment integrations with proven high-conversion partners, every element is crafted to feel native. Operators receive dedicated support from day one, with teams that spot opportunities before they become problems.

"Sustainable growth doesn't come from treating operators like ticket numbers," Rai notes. "We partner with select operators who want to win in these markets properly, with respect for local players and the complexity these regions demand."

With emerging markets projected to drive substantial iGaming growth in coming years, the opportunity is significant. Yet too many providers still approach these regions as afterthoughts, applying the same strategies that work in mature markets.

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"You can't copy-paste your European platform into emerging markets and expect it to perform," Rai concludes. "These markets demand platforms built for their realities. Operators deserve better. So do their players."

Bettorify will be exhibiting at SiGMA Central Europe in Rome from 3-6 November 2025 at booth 1062 G. Book a platform demo and discuss your market entry strategy at info@bettorify.io or visit www.bettorify.com.

About Bettorify

Bettorify delivers premium white-label and turnkey iGaming platforms purpose-built for emerging markets. Through deep localisation, select partnerships, and transparent operations, Bettorify transforms market complexity into competitive advantage for operators who refuse to settle for ordinary.

Source: Bettorify
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