S3 McMillan Answers Age-Old Question: What Would Your Brand's Band Name (and Album Art) Be?

BOONTON, N.J. - Rezul -- Your logo is awesome. Your mission statement is inspiring. But does your brand have a band name? Does it have album art that would make fans scream and line up for tickets?

Now it can. S3 McMillan, the reigning champs of the 613 Agency Rock-Off, has launched the AI-powered #Brand2Band Visualizer. This gloriously unnecessary (but surprisingly revealing) tool gives brands the rock-star treatment: a custom band name, album title, and album cover designed to show off your vibe.

How It Works

1. Get your ticket: OK, no ticket required; just go to s3mcmillan.com/brand-2-band
2. Enter your brand deets: Answer a few fun questions that put your brand in the spotlight
3. Cue the AI: Watch as the #Brand2Band Visualizer drums up your band name, album title, and cover art
4. Show it off: Screenshot and share your debut album like you're topping the charts.

Why It Rocks

• Album art = identity check. Great covers tell you a lot about a band before you hear a note. Great branding should do the same.
• Human + AI jam session. S3 McMillan has crafted the prompts (and a lot of back-end stuff) to help the tech keep it authentic and on-brand. (But hey, it's AI – you may see some weird things. That's cool.)
• It's sticky. People remember a brand that makes them laugh, say wow, or look twice. S3 McMillan's AI-powered #Brand2Band Visualizer does all three.

"Every great band has a memorable name and signature album that tells you something about them, and we wanted to help brands have fun picturing themselves in the same way," said Chris Campeau, Associate Creative Director at S3 McMillan. "As a member of the agency's band, I can tell you – the #Brand2Band Visualizer strikes the perfect chord."

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Give It a Spin

The #Brand2Band Visualizer is live at s3mcmillan.com/brand-2-band. Discover your band name, album title, and cover art – then decide whether your brand is destined for a stadium tour or the bargain bin. (Don't worry, you can keep trying until you hit the right note.)

Oh, and if you want to watch S3 McMillan's band defend their title at the next 613 Agency Rock-Off on November 14, 2025 – or are an agency that wants to compete against them – visit www.rockoff.ca.

About S3 McMillan

S3 McMillan (Boonton, NJ and Ottawa, ON) is a full-service creative agency that helps B2B and B2C organizations grab the spotlight, from brand through demand. Known for its clarity-driven process (and occasional rock-and-roll attitude), the firm blends strategy, design, and playful creativity to make brands unforgettable. S3 McMillan is currently ranked #15 on ADWEEK's Fastest Growing Agencies List; #2148 on the Inc 5000; and #1 when it comes to caring about their clients' success as much as their own. For more information, visit S3McMillan.com.

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