Nature's Truth & Natural Vitality Launch Gen Z-Driven Campaign with Immersive College Tour

BOHEMIA, N.Y., Aug. 12, 2025 ~ As the new school year approaches, Nature's Truth and Natural Vitality have announced their plans for a unique Back to School initiative. The two wellness brands are teaming up to launch a College Tour Campaign, aimed at bringing the next generation of wellness directly to Gen Z students.

This ambitious campaign will feature pop-up sampling events, immersive brand experiences, and a full-scale influencer strategy. It marks a bold new direction for the vitamin and supplement category, as health and wellness continue to evolve to meet the expectations of younger consumers.

The Take Your Vitamins Tour, titled "Wellness, Your Way: A Gen Z Sampling Experience," will kick off in August 2025. The tour will visit several university campuses across the country, including the University of Cincinnati, University of Central Florida, University of Texas - San Antonio, University of Massachusetts, and University of Minnesota.

At each stop on the tour, students will have the opportunity to experience wellness firsthand through dynamic pop-up activations. They can sample key products from Nature's Truth and Natural Vitality lines such as Ashwagandha Gummies, Melatonin 12mg Gummies, CALM® Raspberry-Lemon Gummy Packs, and Powder Stick Packs. Fun giveaways and engaging introductions will also be part of the experience.

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But that's not all - dozens of influencers from across the nation will be joining in on the tour. They will deliver short-form content that is highly relatable to Gen Z consumers through social media platforms. These content creators will be onsite at each campus event and going live directly from there to give followers a real-time look into the energy and excitement of the College Tour experience.

Nicholas Senande, Director of Marketing for Piping Rock Health Products Inc., which owns Nature's Truth and Natural Vitality brands, expressed his excitement about this campaign. He believes that it will redefine how wellness brands engage with young consumers one sample, one story, and one student at a time.

The #TakeYourVitaminsTour is set to be a game-changer in the wellness industry, and students are encouraged to join in on the fun and experience wellness in a whole new way. For media inquiries, please contact Nicholas Senande at (631) 778-8199. Don't miss out on this exciting opportunity to take your vitamins and embrace wellness on your terms!

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