Marketing Guesswork Is Costing Small Business, Behavioral Marketing Summit Targets Decision Clarity

LONDON, Ontario - Rezul -- A new in-person marketing summit designed for entrepreneurs and small business owners will take place May 13–14, 2026, at the Stoneridge Inn & Conference Centre in London, Ontario, Canada. The Human Factor Marketing Summit is a two-day working event focused on behavioral marketing, decision science and building practical, usable marketing plans.

Unlike traditional marketing conferences that emphasize tactics, tools and platforms, the Human Factor Marketing Summit centers on how customers actually make decisions and how business owners can align their marketing strategy with real-world decision behavior.

Participants will work through a structured process that helps clarify what problem their business solves, how customers evaluate choices and how to reduce friction in marketing and sales communication. The second day focuses on translating those insights into defined goals, strategy and a completed marketing plan.

More on Rezul News

• Private Health Infrastructure: Enhancing Asset Value and Longevity Without Leaving the Property
• Rhealize Strategic Talent Advisory Co-Founder Dona Baker to Speak at DisruptHR YEG 15.0 in Edmonton on Hiring Innovation
• Instant IP Teams: Bringing Enterprise-Grade Collaboration to IP Protection at the Speed of Thought
• Summit Acquisitions Group Inc. Expands Cash Home Buying Services in Sacramento & East Bay
• UK Financial Ltd Confirms CATEX Exchange Integration of SMPRA and LTNS 1 Ahead of Compliance-Based Trading Activation

The summit is hosted by marketing strategist and behavioral economics consultant Wendy Beth Moore, founder of Customer Click. Moore has more than 40 years of experience across health care, retail, manufacturing, education and agriculture, and has received more than 40 international awards for marketing creativity, innovation and effectiveness. She is also the author of the forthcoming 15th anniversary edition of muddled, meager & messy: Marketing Masterclass for Entrepreneurs & Small Business.

"The biggest challenge many business owners face is not lack of effort — it's decision overload," Moore said. "When marketing starts with tactics instead of decision behavior, people get busy but not clear. This summit is designed to change that."

The Human Factor Marketing Summit is structured as a working session rather than a lecture series. Attendees are guided through behavioral frameworks, customer decision patterns and strategy exercises, and leave with a documented marketing plan and next-steps roadmap.

More on Rezul News

• Cash Home Buyer Solutions Home Buyers Helps Virginia Beach Homeowners Skip the Hassle
• Solutions Home Buyers Celebrates 23 Years of Cash Home Buying in Norfolk
• Ashikaga Flower Park's "Great Wisteria Festival 2026"
• Washington County PA Real Estate is Changing Here's What Homeowners Need to Know Before Selling
• Marc Longwith to be Featured in Real Estate Entrepreneurs In The Spotlight Magazine

The event is intended for entrepreneurs, owner-operators and small business leaders who want clearer marketing direction and more confident decision-making. It is not positioned as a tactics workshop or trend-focused marketing seminar.

Registration is now open. Standard registration is $395 CAD plus applicable taxes. Early registration pricing is available at a 25% discount. Discounted hotel rates are available for attendees traveling from outside the London area. More information is available at CustomerClick.biz.