Le Vian Celebrates 25 Years of Its Iconic Chocolate Diamonds

GREAT NECK, N.Y. - Rezul -- Le Vian®, the iconic American jewelry house known for its trend forecasting and storytelling, celebrates the 25th anniversary Jubilee of Chocolate Diamonds® — a category it not only created but transformed into a global phenomenon. What began as a bold vision to reimagine overlooked brown diamonds has become a movement that reshaped the jewelry industry and inspired millions of collectors worldwide.

When the current generation of the LeVian family inherited their centuries-old legacy in 2000, they didn't just take the reins — they rewrote the rules. They saw an industry drowning in sameness, where diamonds were reduced to statistics. The sparkle had become sterile.

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The LeVians believed luxury should stir the heart, not just satisfy a checklist. They redefined fine jewelry through artistry, meaning, and storytelling — launching the Le Vian Trend Forecasts and, from them, Chocolate Diamonds®.

Le Vian elevated these naturally rare gems into icons of craftsmanship and responsible sourcing, worn by stars such as Rihanna, Jennifer Lopez, Taylor Swift, and Jessica Chastain. The world soon took notice. After an eight-year legal effort to secure global trademarks, Chocolate Diamonds® achieved 43% brand recognition among American adults and became a $500-million-a-year sensation.

Now, in 2026, the stars have aligned again. Pantone named Mocha Mousse the color of the year. Le Vian crowned Chocolate Ombré® its color of the year. And in a powerful affirmation of Le Vian's leadership, De Beers has revived its legendary Beacon Campaigns — spotlighting natural color diamonds from desert mines, including 22 Le Vian creations featuring Chocolate Diamonds®, Chocolate Ombré®, and Desert Ombré™ jewels.

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Le Vian's history dates back to 1500s Persia, when the family safeguarded royal jewels including the Koh-i-Noor diamond, now part of the British Crown Jewels. Since establishing in the U.S. in 1950, Le Vian has flourished under CEO Eddie LeVian, whose vision and passion inspired the Chocolate Diamonds® brand.

"Only a fraction of one percent of the world's polished natural diamonds qualify as Chocolate Diamonds®," says Eddie LeVian. "Each is responsibly sourced, authenticated, and a true expression of nature's beauty."

Today, Chocolate Diamonds® symbolize transformation, resilience, and romance — the heartbeat of a brand that dared to dream differently and changed the diamond world forever.

https://www.levian.com