Kefir Comes to NASCAR as Lifeway Foods Races into Hometown Weekend with Driver Josh Bilicki at The Loop 110

MORTON GROVE, Ill., July 1, 2025 ~ As the NASCAR Xfinity Series gears up for one of its most highly anticipated races of the season, Lifeway Foods, Inc. (NASDAQ: LWAY) has announced its partnership with driver Josh Bilicki for this weekend's event. The Loop 110, taking place on the streets of downtown Chicago on Saturday, July 5, will feature Bilicki behind the wheel of a Lifeway-branded No. 91 Chevrolet Camaro.

This partnership not only places Lifeway at the forefront as the primary sponsor of Bilicki's car, but it also marks a significant moment for the brand as it is headquartered just 20 miles from the race venue in Morton Grove, Illinois. As a company that has long been an advocate for gut health and wellness, Lifeway is using this high-profile event to spread its message of health and vitality to millions of racing fans, many of whom call the Chicagoland area home.

Julie Smolyansky, CEO of Lifeway Foods, expressed her excitement about this partnership stating, "We're thrilled to partner with Josh Bilicki for this exciting hometown race. This is another proud moment for our Chicago-based brand as we continue to celebrate our road to 40 years. Lifeway Kefir is packed with probiotics and high-quality protein that helps fuel strength and performance – qualities that are essential for great drivers."

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The design of Bilicki's No. 91 Chevrolet will feature bold branding that celebrates Lifeway's vibrant flavors and iconic logo. Just like every component of a race car is built for optimal output, Lifeway Kefir is formulated to help bodies perform at their best by supporting digestion, immunity, and sustained energy.

Bilicki himself is thrilled about this partnership and sees it as an opportunity to bring something new and innovative to the sport. "As a Midwest guy, getting to represent a local brand like Lifeway on a global stage in downtown Chicago is a dream come true. I'm excited to wear the Lifeway fire suit and showcase a brand that's doing great things for health and nutrition," he said.

Fans can catch all the action when the NASCAR Xfinity Series takes the green flag in The Loop 110 on Saturday, July 5 at 4:30 PM EST. The race will be broadcast live on The CW, PRN Radio, and SiriusXM NASCAR Radio (Ch. 90). In addition to the race, fans can also follow Lifeway Kefir and Josh Bilicki on Instagram for exclusive behind-the-scenes content leading up to and throughout race weekend.

This partnership between Lifeway Foods and Josh Bilicki is not only a powerful hometown moment for the brand but also a representation of their shared values of health, wellness, and performance. As they join forces on the streets of Chicago, they hope to inspire others to prioritize their gut health and overall well-being.

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