How GTA V Online's "Start a Business" Mini-Game Inspired a Real-Life Entrepreneur

MENIFEE, Calif. - Rezul -- What began as hours in a virtual world led to a real-life business for D. Campbell. In 2018, between corporate banking and music gigs, Campbell spent nearly ten hours a day playing GTA V Online. A phrase echoed repeatedly: "Start a business. Start a business. Start a business."

Initially considering a small venture for potential tax benefits, Campbell quickly realized he had the tools to make it work. His background included loan officer experience, a brief advertising stint, website-building for his music band, telemarketing knowledge, and SEO skills to help clients get found online.

In 2019, he approached the City of Menifee with a business proposal—and got approved on the first try. Since then, the business has grown and evolved. Today, Campbell is the Founder of Sun City Marketing, running a small team of freelancers building and hosting WordPress websites on Hostinger servers while providing full-service digital solutions for small businesses.

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"GTA V Online didn't just give me entertainment—it gave me the push to turn an idea into action," Campbell said. "I'm still an avid gamer, from Call of Duty & Warzone to FIFA 2026, and I can't wait for GTA VI to continue the next journey!"

D. Campbell
www.suncitymarketing.org