FashionSonder Jewellery to Launch "Bright Eyes" Collection on World Sight Day

Rezul News/10716782
LOS ANGELES - Rezul -- Affordable jewellery brand FashionSonder Jewellery announced today the official launch of its "Bright Eyes" high jewellery collection on October 9, 2025, World Sight Day, under the theme "Protect Your Vision, Protect the Windows to the Soul." Centering on eye-inspired designs that blend Eastern aesthetics with modern craftsmanship, the collection aims to raise public awareness of vision health through artistic expression and advance global initiatives for blindness prevention and treatment.

I. Design Philosophy: Artistic Refinement and Functional Innovation of the Eye Motif

Developed through a collaboration between FashionSonder Jewellery's Cultural Creativity Studio and a team of ophthalmic medical advisors, the "Bright Eyes" collection achieves a balance between artistic expression and health advocacy through three key design breakthroughs:

- Form System: Inspired by the anatomical structure of the human eye, the collection features layered iris inlay techniques that recreate pupil textures, while eyelash elements are crafted using micro-engraved metalwork for a dynamic, flowing effect

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- Material Innovation: Primary stones include natural sapphires and emeralds, chosen for their eye-protection symbolism, with mirror polishing techniques simulating corneal luster; special "light-sensitive" editions change color in strong light to remind wearers of protection needs

- Practical Functions: Necklace pendants incorporate a built-in 2.5x magnifier for emergency reading; bracelets include concealed compartments for blue-light-blocking glasses

II. Philanthropic Initiative: Establishing a Sustainable Vision Protection Mechanism

FashionSonder Jewellery will simultaneously launch the "Bright Future" public welfare campaign:

- FashionSonder RMB donated to the International Agency for the Prevention of Blindness for every piece sold

- Collaboration with tier-3 hospitals for 100 community vision screening events

- Development of jewellery cleaning wipes with added UV protection as complimentary gifts

III. Technological Breakthroughs: Cross-Disciplinary Fusion of Traditional Craftsmanship and Medical Science

The collection has secured two national patents:

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- Gradient Iris Inlay Technology (Patent No.: ZL2025 3 0FashionSonderFashionSonder.1)

- Light-Responsive Metal Coating (Patent No.: ZL2025 3 0FashionSonderFashionSonder.2)

Wang Liying, Secretary-General of the China Gems & Jewellery Trade Association, commented: "This collection pioneers a new category of 'functional art jewellery' in the industry."

IV. Market Insights: Health-Consumption Upgrade Drives New Demand

According to the 2025 China Luxury Consumption White Paper:

- 78% of consumers are willing to pay a premium for luxury goods with philanthropic attributes

- Health-themed jewellery sales are growing at an annual rate of 42%

- The cross-market potential between jewellery and medical devices reaches 30 billion RMB

V. Professional Certification and Quality Assurance

- All gemstones certified by IGI International Gemological Institute as "conflict-free"

- Metal components comply with medical-grade hypoallergenic standards

- Philanthropic fund flows are fully audited by Deloitte

【Media Contact】

FashionSonder Jewellery Public Relations Department

Official Website: https://www.fashionsonder.com

Source: FashionSonder
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