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Uber's Nathan Hambley Discusses How Context in Corporate Communications Defines Key Relationships with Cities, and Audiences Around the World

Nathan Hambley - Uber
"As the debate over the presence of Uber in municipal jurisdictions rages on, Hambley stresses that it is more important than ever to have an effective and efficient strategy across all key communications channels and mediums to ensure that everyone is in tune with the message of the company." -- Nathan Hambley, Uber

ANAHEIM, Calif. - Aug. 7, 2018 - Rezul -- Few companies have done more to define the role of disruption in today's economy than Uber. Having transformed thinking and assumptions about the entire transportation industry, Uber has provided the inspiration -- and the blueprint -- for online native startups to disrupt other established industries.

However, it is important to maintain perspective and provide context on the actual impact of the disruptions that have taken place, suggests Nathan Hambley, Uber's regional communications manager in Seattle, in a podcast interview for journalists. Hambley will be participating in a keynote session at the upcoming PRSA InterSections Conference in Anaheim, California on August 9-10.

"It is important for people to understand what has occurred. In the US, where municipal rail is an option in many cities, it's still the case that less than two percent of trips in the U.S. take place on public transit. And Uber trips only represent 0.5% of miles driven on U.S. roads. The vast majority of trips are still in personal vehicles, usually occupied by one person. So while Uber has received a lot of attention over the past couple of years, it is important for key audiences to understand that we represent a small percentage of the transportations ecosystem," explains Hambley.

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Without this context, the debates about innovation and the future of key industries can become distorted.

The company, for instance, has been fighting legislative battles in many different cities -- most recently in New York -- in which city government officials have been hearing perspectives and talking points from a variety of different players.

"That is why our relationship with cities have been such a very important part of our business. We are proactively working with cities to really be helpful partners in addressing the challenges that they face as industries -- and municipalities – evolve," says Hambley.

Change, of course, can create conflicts. As Uber enters the markets it serves, many of the traditional firms that once dominated transport industry, like taxis, have leveraged their political power in city governments to try to regulate and minimize the impact of Uber and other rideshare competitors.

As the debate over the presence of Uber in municipal jurisdictions rages on, Hambley stresses that it is more important than ever to have effective and efficient strategies across all key communications channels and mediums to ensure that everyone is in tune with the message of the company.

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"The traditional swim lanes of marketing organizations and community organizations in companies are blurring more and more," Hambley says. "A lot of brand reputation work that has traditionally been the primary responsibility of marketing organizations is now being done by communication organizations."

To listen to the entire interview, with Uber's Nathan Hambley, visit:
https://www.dropbox.com/s/pjuj4lv3ldo3w51/07_27_2018_NathanHambley_PRSAInterview_Edit.mp3?dl=0

To learn more about the PRSA InterSections 2018 Conference in Anaheim, Calif., visit:
http://apps.prsa.org/Conferences/InterSections

To learn more about Uber visit:
https://www.uber.com

Contact
Airrion Andrews
***@mindsharecapture.com


Source: Uber

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