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The American-Made Dress Project

A locally-sewn clothing company aims to include more American businesses in the making of its runaway hit of a dress

PHILADELPHIA - Oct. 13, 2016 - Rezul -- Designer Betsy Cook sews most of the clothing for her small-batch clothing brand, National Picnic. She recently began selling dresses made from sweatshirt fabric and found herself making them as fast possible, to keep up with customer demand. The storm of interest caused her to quickly launch The American-Made Dress Project, a Kickstarter campaign that scales up production of the dresses and sharpens the focus on the company's domestic identity.

"Keeping the dress as American-made as possible keeps my customers happy," Cook says. "Fans of my brand care about where their clothing comes from and how it is made, so my business's growth should be growth they can feel good about." The dress is made from organic cotton and recycled poly fabric, giving it sustainability appeal that also resonates with her customers.

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The sweatshirt fleece comes from a company that mills in North Carolina, using organic cotton sources in Texas. A contractor in Allentown, Pennsylvania is a potential factory to help with the sewing. These vendors both require minimum size orders to work with them. Their minimums helped determine the goal of the campaign: approximately 100 dresses sold through pledges on Kickstarter. 100 dresses is not a limit, the project has the ability to scale with demand.

"With the involvement of these additional vendors, this particular dress has the potential to keep more fashion industry dollars circulating around American businesses than if I took production overseas, and it generates more work for people in several regions of the United States," Cook says. "Besides all that, it's a ridiculously comfortable dress that many women already love wearing."

Currently, over $4000 has been pledged towards the project's goal of $10,000 since its launch on October 3.

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The American-Made Dress Project's Kickstarter campaign ends November 2, it can be found at: https://www.kickstarter.com/projects/451970203/national-picnics-american-made-dress-project

About National Picnic

In 2011, Designer Betsy Cook began hand-delivering clothing she sewed, in brown paper packages tied up with strings, to neighborhood customers. Now she sells her clothing line, National Picnic, from her website to customers around the world. She shares a "workshop boutique" with other designers in the historical district of Philadelphia called 323 Arch Street Fashion Collective.

Contact
Betsy Cook
Owner/Designer, National Picnic
***@nationalpicnic.com


Source: National Picnic

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