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LeadSift Launches Buzz to Notify Sales Teams of Trigger Events on their Target Accounts

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HALIFAX, Nova Scotia - Rezul -- LeadSift, a B2B  Behavioral Intent data company, is launching a free tool LeadSift Buzz (http://buzz.leadsift.com).  Allowing Sales teams to be notified anytime their key accounts have something exciting or mention-worthy going on directly to their inbox.

B2B Sales professionals spend countless hours doing multiple searches on Google, Linkedin, Twitter to find relevant information on their prospects before reaching out. LeadSift Buzz aims to automate this entire process - by collecting useful pieces of information from all the sources they manually research.

"Sales is all about timing and relevance. Sending the same "just checking" emails to your prospects - really does nothing." said Tukan Das, CEO of LeadSift. "LeadSift Buzz uses Artificial Intelligence to research your key accounts - so that sales professionals can focus on reaching out."

Mavrck, a leading Influencer Marketing Platform, has been leveraging LeadSift Buzz to send alerts to their Business Development team.

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"Leadsift has been a great addition to our stack of sales tools. The best way to get a prospect's attention is by reaching out with relevant information at the right time," said David Soya, Business Development Manager at Mavrck. "With Leadsift's new company Buzz tool, our sales team can more effectively track and engage our target accounts."

LeadSift scans through millions of publicly available web documents to identify, extract, and classify Trigger Events for your target accounts. Pairing Natural Language Processing and Machine Learning, LeadSift Buzz will identify when your target accounts launch a new product, sign a partnership, sponsor an event, host a webinar or talk to you competitors.

For more information about LeadSift Buzz; please visit buzz.leadsift.com.

About LeadSift:

LeadSift helps B2B companies which companies to target, who within that company to speak to, why they're a good fit and when. Over 100 of the leading B2B SaaS companies use LeadSift to help them streamline their Sales and Marketing process, including Brainshark, NewsCred, VMWare, Lola.com, Rubrik, PayScale, InsightSquared, etc. LeadSift was founded in 2012 and is backed by OMERS Ventures, Salesforce Ventures, and Inovacorp. For more information visit leadsift.com


Source: LeadsSift
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