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ICUEE Names Construction Marketing as Marketing Partner

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Construction Marketing Inc. ICUEE 2017 Show Floor ICUEE 2017 Outdoor Exhibits Aerial View ICUEE 2017 Outdoor Exhibits Ground View ICUEE 2017 Construction Equipment Manufacturer Exhibit
Florida-based Marketing Firm to Work with AEM for ICUEE 2019

SARASOTA, Fla. - March 20, 2018 - Rezul -- The leading event for utility professionals and construction contractors, the International Construction and Utility Equipment Exposition (ICUEE), has named Construction Marketing Inc. as its marketing partner for its 2019 trade show event at the Kentucky Exposition Center in Louisville, Kentucky. ICUEE is one of many influential trade show events organized by the Association of Equipment Manufacturers (AEM).

Over 18,000 people are expected to attend the 28-acre event, which will take place October 1-3, 2019. The expo attracts an international crowd of manufacturers, dealers, utilities and contractors, as well as other industry professionals wanting to view the latest innovations in the construction industry.

Construction Marketing, a global marketing firm with headquarters in Sarasota, Florida, works exclusively for the construction industry. The company is well positioned to bring the ICUEE message to a broad range of utility and construction professionals. Rob Melis, President of Construction Marketing, is looking forward to the challenge of marketing for the internationally recognized trade show.

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"We are excited and honored to work with AEM for this event," Melis said. "ICUEE is the most prestigious utility and construction equipment expo in the industry, and our targeted industry expertise allows us to effectively communicate with the manufacturers, contractors and construction professionals that ICUEE draws to its event from around the world."

The show is well-known for its outdoor exhibit halls and hands-on demonstrations, where attendees have the ability to get behind the controls of heavy equipment and run it through real-life scenarios to see how the machinery responds in the field. The ability to perform earthwork and directly operate the machinery helps small, medium and large organizations make informed buying decisions for their fleets.

"There are a lot of exciting things happening at ICUEE in 2019, and the outdoor exhibits are a big part of that," said Dina Downey, Content Director for Construction Marketing. "From a marketing perspective, it's very exciting to be part of such a vibrant and important industry event. Our team of copywriters and content developers is eager to get to work spreading the word about ICUEE's important role as both an educational and commercial forum."

ICUEE is held every two years; the most recent event wrapped up in October, 2017. Preparations have already begun for the 2019 show. "AEM and ICUEE play an important role in nurturing the ecosystem of equipment manufacturers, dealers, and all the organizations that are involved in utility and construction work worldwide," Melis said. "We have immense respect for the people and organizations that create and service the infrastructure that supports our global society. We're looking forward to doing our part to make sure that the next ICUEE show is bigger and better than ever."

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Construction Marketing Inc. is a full-service marketing, advertising, and marketing consulting firm that exclusively serves the construction industry. The firm offers a complete suite of marketing, advertising and branding services that include trade show marketing, website design, printed materials, online and print advertising, public relations and social media management. Construction Marketing is based in Sarasota, Florida, and serves clients throughout the United States and around the globe.

For more information about Construction Marketing, see http://www.construction.marketing/.

Source: Construction Marketing
Filed Under: Construction, Marketing

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